In today’s society, virtually everyone uses some type of social media; about 1 in every 9 people in the world to be exact. It only makes sense for businesses to join in right along with us. Social Media websites actually provide a very nice niche for small businesses in particular to fill. These sites are providing a very cost friendly way for these smaller businesses with even smaller budgets cost friendly ways to stay in constant contact with their customers while attracting new ones as well. By creating and managing profiles on sites like Facebook, LinkedIn, and Twitter small businesses can continue to fight “the good fight” against the major cooperation’s who constantly threaten their very existence.
Here are some statistics on how exactly small businesses are using these sites:
After looking at these statistics, I can’t help but to think how businesses using the same social media sites that we use every day affects us as the consumers. Personally, I know that I use my Facebook to share information, pictures, and other rather personal things with my friends. Through Facebook and other social media sites, I am able to share aspects of my life with others no matter where they are with just a few clicks. I’m not sure that businesses, no matter the size, should be included into that group. By these companies using social media websites they have an advantage. Now businesses don’t have to put forth much effort to figure out what we want or what we’re willing to buy. All they have to do is look at our personal pages and they have everything they need. They have access to all of the latest trends almost instantly. They are able to use our instinctive need to be social for their benefit. If you really think about though, the only way to do all of this is through technology. Technology is the key to this equation. So who’s really winning? We the people? Business? Or is the technology that we all seem to need and crave for the only winner here?
As of now, I only see the usage of technology going up. Mark Bauerlein has written a book in which he calls today’s generation The Dumbest Generation ever due to the social aspect of our technology usage. While I would have to agree that today’s generation, myself included, uses technology very heavily for the purposes of maintaining our social extremely large social structures, we are not the dumbest generation. We have simply adapted to the tools that we have around us. Being that we are social creatures, of course we are going to use technology that we have towards improving our social lives. I do believe, however, that we are very different from the generations that have preceded us. I believe that is at the fault of those older generations. Balance, as Mr. Mark Bauerlein explains, is a very crucial aspect of life that many people, today’s generation and older ones as well, overlook. In my opinion, the world and everything in it need balance in order to continue in existence. I believe it’s safe to say that technology usage has the balance beam of human life tilting.
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